Your Leaf Logo Won’t Get You Into Heaven Anymore

Coming soon if I only had the rights: a collage of pictures from “green” websites featuring dripping leaves, Photoshopped-to-be-impossibly-green leaves, worn hands holding tiny sprouting leaves, and even cartoon depictions of leaves. Even the EcoLogo (one of the good ones!) is made up of doves with overlapping plumage shaped like leaves.

Even only peripherally aware consumer during the “lite” craze knows that many labels and logos found on common products really don’t mean squat. A quick Google search on misleading logos found over 400,000 hits. It’s a testament to today’s media trends that the top hits talked about fake organic food logos and misleading recycling terminology. (It’s also worth nothing that most articles were from Canada or Europe.) We’re all aware, or we should be, that just because a product is stamped “Certified by the Jesus Loves Green Priuses and Eats Free Range Eggs Council” doesn’t mean it’s actually good for you or healthy for the environment. In fact, I could doodle a green say… dolphin, write a bogus name around it in a circle of smudgy letters, and stamp it on a freeze dried pack of fried baby seal meat. Then, some tired consumer after a busy day of playing tug of war with Bangalore for her job would inevitably feel a little bit better about chunking mystery meat into her grocery cart. Let’s face it. A logo without any scientific backing is just a teensy picture with some words cavorting around it.

And that brings me back to the subject. A brief, visual and non-scientific survey of the Green and Sustainability web presence showed me… a bunch of pristine, fragile, greener-than-green leaves. We haven’t forgotten what they look like yet, folks. 

Not that I’m complaining about the web presence. I’m glad I open four godzillion Firefox tabs worth of green websites in my research every day. But could we maybe branch out a little? (No pun intended.) How about a whole gosh darned tree? Or maybe a cityscape without smog cloud? A solar powered house? What the heck does an installed solar panel look like anyway? I’m pretty sure it doesn’t look like the cartoony representation on Solarhome.org. I suppose what I’m saying is that, in the Green Movement, I’m looking for a little more substance and a little less, well… roughage.

Now for those questions I promised. Is there a logo you trust? What is it and why? If you’re feeling adventurous, go poke around your house right now (I suggest the fridge and pantry) and scope out any suspicous looking logos. Shoot me a pic or describe them for me, and I’ll investigate them all Mythbusters(c) style.

I will inform you at Examiner.com

It’s official. Your hostess is now the official Atlanta Green Business Examiner over at the local news site Examiner.com. Sites like Examiner appeal to me because of their local focus. Not that I do not absolutely adore all my internet friends from around the world, but at the end of the day, locals news (drought, Briarcliff Road killer, Georgia legislature making a much of things), are the issues that are going to impact me in my daily life. Not to mention, I’m just very social and love making new friends who can then come over to my house and eat my husband’s cooking after a rousing Wii Tennis tournament. 

Not to mention, the site has also come in handy when writing news for the news show and my Tuesday update over at KSU’s OWL Radio. (Check me out! For a limited time only, my updates run every hour on the hour on Tuesdays!)

So, if you are interested in Atlanta Green Business news, subscribe to my updates over at Examiner and let me tell you the what’s what about the Atlanta green business scene. I promise to be relevant.