Here we go with the greenwashing
February 9, 2009
The Greenwashing is getting out of control.
Check out Comcast’s billpay feature:
And closer to home, Decatur First Bank’s “new” initiative:
One of the useful new features?
On-Line Banking Technology…check your balance, transfer funds, pay bills all on-line. Save a stamp and a tree.
…And money on marketing by simply updating your old paperless banking program to include the word “Eco.”
To be fair, there is one fairly nice feature in Decatur First’s Eco-Banking – they pay for your first 10 monthly ATM withdrawals so you don’t have to run around looking for a Wamu or evil Bank of America machine. But, isn’t that something that many small banks have to do to compete with the giants?
Comcast, First Decatur, Countrymen – If it’s something you were doing anyway, then it probably isn’t a hip and cool new eco-initiative. Just sayin’.
